Case study · Warner Bros. Discovery
Launching TNT Sports from BT Sport and Eurosport
Technical development and workflow operations for a new sports joint venture, from facility design and contracts to the operating structure the teams moved into, while BT Sport stayed on air.
- Organisation
- Warner Bros. Discovery
- Role
- Sports Technology Integration Project Lead
- Period
- 2022–2024

The brief
What had to change
Warner Bros. Discovery and BT Group combined BT Sport and Eurosport in the UK into a single joint venture, which launched as TNT Sports in 2023. Two sports broadcasters with their own facilities, suppliers, workflows and teams had to become one, without interrupting live coverage.
My role was the technical delivery of the new service: designing and contracting the facilities, setting up the workflow operations and building the operating structure the combined teams would work in.
The work
What was delivered
- A new production facility built at Stockley Park
- MCR, ingest and edit commissioned at Chiswick Park
- BT Sport Studios at Olympic Park closed while BT Sport stayed on air
- Facility design, contracts and the operating structure for the combined teams
Why it matters
What it shows
Merger integration in live sport leaves no room for a second take. The programme had to move people, facilities and suppliers while the output carried on, which is why cutover planning sat at the centre of it rather than at the end.
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Read the case studyLet’s talk about what needs to change
Tell me the problem in a paragraph. I will tell you honestly whether I am the right person for it. The first 30-minute call is at no charge, and under NDA if you need one.
Start a conversationOr email darren.long@sasolo.uk